It doesn’t matter the platform that you’re on, be it a blog or social media content is still king. Creating quality content is a must for all social media platforms, but that is a lot easier said than done. Where do you find inspiration for content creation to grow social media accounts? Believe it or not the biggest source of inspiration should be your audience. Let’s explore how you can create some killer content.
What’s Going on in the Community
Chances are that if you are looking to create killer social media content you are already active in the community surrounding your niche. Pay attention to the questions that people are asking, what are they trying to learn, what are they struggling with. Most people create content based on what they think people want to see and that is a mistake. Ask your audience, read through the comments and be available to respond to comments.
What is Trending
What is the hot topic of the day and how can you relate it to your business? Here is an example, among female audience one of the hottest topics is Marie Kondo and decluttering, everybody is posting about the mounds of goods that don’t bring them joy and they are donating to charity. Can you tie that into your business? Maybe that one won’t work for you, but another trending topic might. Don’t know what is trending? Here is how you can find out.
What Are Your Competitors Doing?
This goes along with listening to what is going on in your community you also need to know what your competitors are doing, then you can do it better. Pay attention to big influencers in your industry and check out what topics that they find interesting. Don’t copy their work, you always need to create your own but you can react to it. Tell your audience why you agree or disagree, albeit do it politely if you disagree.
Invite a Guest to Participate
One of the greatest ways to grow your audience is by tapping into someone else’s. Invite an influencer or even a peer to do an interview with you on a Facebook Live or on YouTube with you. They will tell their audience to tune into their interview and you get exposure to their audience, the same goes for them. It is a win-win situation for both of you.
Measure Your Progress
There are tons on social media analytics tools that will give you insights into your growth and which posts that your audience responds to. Always pay attention to your data, it will show you things like the best time to post and the kind of content that is working for you.
Constantly trying to come up with fresh ideas for content can be exhausting, even for creative who do this for a living. These tips should help you come up with new ideas when you need them.