Social Media

Content Creation to Grow Social Media

Content Creation to Grow Social Media

It doesn’t matter the platform that you’re on, be it a blog or social media content is still king.  You can always hire a Hawaii Social Marketing Company to make this daunting job someone else’s headache, or you can do it yourself.

Either way, creating quality content is a must for all social media platforms, but that is a lot easier said than done.  Where do you find inspiration for content creation to grow social media accounts?  Believe it or not the biggest source of inspiration should be your audience.  Let’s explore how you can create some killer content.

What’s Going on in the Community

Chances are that if you are looking to create killer social media content you are already active in the community surrounding your niche.  Pay attention to the questions that people are asking, what are they trying to learn, what are they struggling with.  Most people create content based on what they think people want to see and that is a mistake.  Ask your audience, read through the comments and be available to respond to comments.

What is Trending

What is the hot topic of the day and how can you relate it to your business?  Here is an example, among female audience one of the hottest topics is Marie Kondo and decluttering, everybody is posting about the mounds of goods that don’t bring them joy and they are donating to charity.  Can you tie that into your business?  Maybe that one won’t work for you, but another trending topic might.  Don’t know what is trending?  Here is how you can find out.

What Are Your Competitors Doing?

This goes along with listening to what is going on in your community you also need to know what your competitors are doing, then you can do it better.  Pay attention to big influencers in your industry and check out what topics that they find interesting.  Don’t copy their work, you always need to create your own but you can react to it.  Tell your audience why you agree or disagree, albeit do it politely if you disagree.

Invite a Guest to Participate

One of the greatest ways to grow your audience is by tapping into someone else’s.  Invite an influencer or even a peer to do an interview with you on a Facebook Live or on YouTube with you.  They will tell their audience to tune into their interview and you get exposure to their audience, the same goes for them.  It is a win-win situation for both of you.

Measure Your Progress

There are tons on social media analytics tools that will give you insights into your growth and which posts that your audience responds to.  Always pay attention to your data, it will show you things like the best time to post and the kind of content that is working for you.

Constantly trying to come up with fresh ideas for content can be exhausting, even for creative who do this for a living.  These tips should help you come up with new ideas when you need them.

Social Media

How to Save Time and Still Engage on Social Media

How to Save Time and Still Engage on Social Media

Social media is powerful tool that can help your business grow and attract new customers, it never shuts off and you can connect to your audience at anytime.  For a business owner that is already trying to find enough hours in a day it can seem like something that you just don’t have time for.  There are things you can do to streamline the entire process and still make it worth your while.

Automate as Much as Possible

There will be a number of gurus out there that will tell you that you shouldn’t automate, they are wrong.  There are plenty of social media management tools that can post at a scheduled time for you.  Check out MeetEdgar, Hootsuite or Buffer where you can create all your posts in one day and schedule them out for the entire month.

Quality over Quantity

Experts might tell you that you need to post to Instagram or Facebook at least 3-6 times per day in order to engage your audience.  While more is better, if you don’t have the time or inclination to post that much then make sure what you do post is quality content.  Business owners have a tendency to post things that only relates to their business and that is a mistake.  You can post memes, inspirational quotes or share content from other sites that your audience might enjoy.  Don’t forget to include a call to action in your posts.

Check Your Audience Insights

Platforms like Instagram, Facebook and LinkedIn provide a great deal of data on which posts perform best and the times of day that you should be posting.  Take the time to study the data, find the best times to post and use it to engage your audience when they are paying attention.

Watch the Trends

Cashing in on trending topics that can be related to your business is a great way to grab some traffic.  Content that already grabs attention is perfect but you need to make sure that it is relevant to your audience.  Always encourage your audience to share.

Engage with Others

Starting a conversation means that someone has to say “hello” first let that person be you.  Don’t put all your social media efforts into making posts and spend some of that effort into liking and commenting on other people’s posts, it’s an easy way to get noticed.

Having active social media profiles can seem like a Herculean task even with all of the shortcuts in the world.  If this still seems like more work than you have time for then you might want to work with a hawaii social media marketing agency instead.